Confusion Snacks
introduces FUNL.
We sell peanuts on Amazon. Seller Central was chaos - forty tabs and no answers. So we built the tool that reads all of it and hands back the three moves that matter this week, ranked in dollars. It worked for us. Now it's yours.
Built by an Amazon brand, for Amazon brands. One connection, then it runs itself.
What to do
Raise your bid on collagen peptides unflavored by ~22%.
Why it matters
It converts at 6.4%in your Business Report, but Amazon's SQP logs 0purchases for it - buyers return a day later, past the 24h attribution window. You're bidding like it's a dud.
What it's worth
+$1,840 / week recovered
Confidence
How to do it
- Open Campaign Manager → “Collagen - Exact”.
- Set the keyword bid from $0.91 to $1.11.
- Cap daily budget at $60; recheck Sunday.
How it works
Connect once. Your week arrives ranked.
The action plan is the product. The dashboard is the receipt.
- 01
Connect Amazon once
Authorize your Seller account. FUNL pulls your reports through the official Amazon API - no export, no upload, no developer.
SP-API · one-time connect
- 02
It reconciles the truth
Each week your reports pull automatically and get joined against each other - catching the keywords Amazon logs as zero but that actually convert.
The join nobody else is doing
- 03
You read the plan
A ranked list of moves, biggest dollar impact first - what to do, why, what it's worth, and the exact clicks. You just act.
What to do · Why · What it's worth · How
Prefer not to connect yet? You can drop in a CSV or xlsx export instead.
The moat
Amazon's own report lies about your best keywords. We do the join that catches it.
SQP uses last-touch, 24-hour attribution. A shopper carts your product and buys the next day - and the keyword that earned it is logged as zero conversions.
So your best terms look dead and you cut their bids. FUNL joins your reports and corrects the number first - so every move you get reads the truth.
What actually sold, by ASIN - the ground truth.
Last-touch, 24h attribution. Return-visit buyers → logged as 0.
Spend and orders on the same term prove the conversion was real.
Reconciled truth
Now it's a keyword to bid up, not down.
Both directions
Money you can recover. Money walking out the door.
Most tools only flag problems. FUNL also surfaces what's quietly working - so you protect it instead of breaking it.
What's working well
Protect and scale
- +$2,310
Branded search defended
Held #1 organic on 4 head terms
- +$1,470
Subscribe & Save cohort
Repeat rate up 3.1pts MoM
- +$1,840
Underbid winner found
Attribution-corrected keyword
What's leaking
Fix first
- −$3,900
Out-of-stock on hero ASIN
11 days, lost the buy box twice
- −$680
Overbidding a non-converter
ACoS 71% on a $0-sales term
- −$540
Coupon left running
No lift vs. baseline, still paying
Why FUNL
You're a brand owner, not an Amazon operator.
Dashboards hand you data and walk away. An agency reads it for $2,500–$5,000 a month. FUNL is the judgment layer in between - the quiet operator working for you.
Pricing
An operator's judgment, minus the agency invoice.
An agency charges $2,500–$5,000 a month to read your reports and tell you what to do. FUNL does that job for the price of a tool.
Compare to $2,500–$5,000/mo for an agency to do the reading for you. Cancel anytime.